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GenAI: Leaping from Productivity Improvements to Growth



We face a crucial challenge in our quest for business growth by harnessing evolving forms of GenAI: the gap between productivity improvements and increased revenue and/or profits.

The Challenge

Productivity gains are evident. Ideation. Content creation. Resource planning. Decision making. Yet, these don’t automatically translate to higher revenue or improved margins. The journey from enhanced productivity to tangible business growth is complex. It requires strategic thinking.


Key Focus Areas for Leaders


1. Alignment Across Departments

Improvements in R&D? Great. But they must be communicated and integrated with sales, marketing, production. Foster a culture of collaboration. Open communication is key. Each department needs to understand and support others' productivity gains.

2. End-to-End Optimisation

Isolated task improvements aren't enough. View productivity through the entire value chain. Ensure enhancements in one area don’t create bottlenecks in another. Streamlined workflows prevent the dissipation of potential gains.

3. Invest in Technology and Skills

Advanced analytics, yes…but you don’t need to be an analytical expert to take advantage of the data analysis and pattern recognition capabilities in ChatGPT4o. These easy to use tools can help pinpoint where productivity gains can significantly impact revenue, by combining data with more qualititive inputs such as business model and other insights. Upskill the workforce to adapt to new tools and processes. Fully capitalise on technological advancements. Remember that there is no one right way to exploit ChatGPTo (for example). Use what works for you and your teams and build off that.

4. Set Clear, Measurable Goals

Link productivity improvements to financial metrics. Establish KPIs that tie productivity to revenue and margin targets. Track progress accurately. Adjust as needed in real-time. Remember, just as the tech doesn’t stand still, neither does your organisation or competitive market. Consider also how your organisation evolves as people come and go at all levels, and skills accrue.

5. Customer-Centric Thinking

Let customer needs drive productivity initiatives. Understand and anticipate market demands. Align improvements with these needs. Ensure productivity gains translate into products and services that drive revenue growth. But remember, sometimes you might see things before customers. Get ahead of them…

6. Flywheel

The business landscape is dynamic. Strategies must be flexible. Regularly review productivity initiatives and their impact on financial outcomes. Pivot quickly to stay aligned with growth objectives.


Remember - your capabilities, people, the markets and the GenAI tools are evolving almost in real time, creating feedback loops that spin the flywheels faster for your business. Stay focused, but loose enough to adapt.

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